Brands - Pay attention to your social media responses!
Brands with social media experience know they don’t need to respond to every ounce of negative buzz in the social sphere; often, letting consumer brand advocates do it for them can address the problem while also showing how loyal some customers are to the company. At the same time, however, leaving genuine questions, problems and complaints unanswered could leave customers feeling out in the cold—on a medium that is supposed to be all about dialogue.
If you’re going to have a social presence, and you probably should, then you should pay attention to it. Take full advantage of the opportunity, or it might backfire on you.
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