Don’t fear the Facebook timeline for pages…
The Facebook timeline becomes permanent tomorrow, but according to TechCrunch, that’s not necessarily a bad thing. They say that 95% of pages that have already switched have seen increases in likes and conversations. They do though, clarify that by noting that these are early statistics, and we’ll all have to wait and see.
So many people seem to dislike the new timeline, but I doubt that we’ll still be hearing screams in a month or two. Too many people (and companies) rely on Facebook as part of their everyday life, so they’ll get used to it. They pretty much have to.
Personally, I do like the large cover image. I think it opens up some fun creative possibilities for individual people and for companies. I’ve seen some fun ones already. I’m not really fan though, of the lower portion of the Timeline. The way it jumps from side to side makes it harder to follow things in order. I suppose I’ll get used to it. I pretty much have to.
Are Brands Ignoring Facebook’s Interactive Potential?
Consumers want more genuine engagement and interactivity with brands on Facebook, along with nonpromotional content
It’s a bit hard to imagine that some brands still dont have this figured out.
The study found that in 2011, 94% of the 50 top brands’ Facebook pages directed users to a one-way communication page, such as a tab or a closed Facebook wall that didn’t allow consumers to initiate a conversation.
Really?
The upside for the brand is great, the effort to engage and respond not large, while the negative impact of doing this all wrong is huge.
If you’re one of those top 50 brands that doesn’t get it, give me a call, and ill help you figure it out.
Brands - Pay attention to your social media responses!
Brands with social media experience know they don’t need to respond to every ounce of negative buzz in the social sphere; often, letting consumer brand advocates do it for them can address the problem while also showing how loyal some customers are to the company. At the same time, however, leaving genuine questions, problems and complaints unanswered could leave customers feeling out in the cold—on a medium that is supposed to be all about dialogue.
If you’re going to have a social presence, and you probably should, then you should pay attention to it. Take full advantage of the opportunity, or it might backfire on you.
B2Bs and B2Cs Diverge in Social Network Usage, Lead Gen Success - eMarketer
It’s a pretty interesting comparison between B2B and B2C social media benefits, habits, and expectations.
You can easily see how B2C might benefit more in a social setting, for either sales or lead generation. While a B2B might be using social media more as a brand awareness tactic.
(Source: addtoany.com)
How Recruiters Use Social Networks to Screen Candidates [INFOGRAPHIC]
I know that ive used social networks to screen candidates…mostly LinkedIn though. I did pass on one person because of their blog. If you’re looking for a job, ya gotta watch what you’re saying anywhere online…lesson to learn.
![How Recruiters Use Social Networks to Screen Candidates [INFOGRAPHIC]](http://mashable.com/wp-content/uploads/2011/10/125,How-Recruiters-Screen-Candiates-Using-Social-Media-THUMB.jpg)
Over the past few years, we’ve seen social media used in the job market in a number of ways — startups, small businesses and large corporations alike are diving into the socialverse to find top talent, and job seekers are likewise getting creative with social media. Social media monitoring se…
Neiman Marcus to Give Away Clutches via Foursquare Hunt
I’ve never actually thought Foursquare was very interesting at all…and some recent stats I’ve read show that Im not alone. But this is an interesting idea to try and make it more useful.
Neiman Marcus is launching a Foursquare challenge in conjunction with its annual shoe and handbag event on Saturday. The high-end apparel and accessories retailer will hide 15 Nancy Gonzalez clutches (pictured right) at 15 of its 41 stores. Visitors who check in to Neiman Marcus on Oct. 1 will…
Social Games & Brands CAN Play Nice
More and more people are playing social games. So much so, that it’s a 1 billion dollar industry just this year alone.
As the popularity grows, it’s only natural that marketers will want to tap into that and integrate their brands. It’s good to know that users not only are ok with that, but actually want that. They’re looking for it in the form of discounts, coupons, special offers and loyalty program points.
It’s also interesting to see that direct social interactions that come from game challenges are a motivating factor, but community status isn’t as appealing. So much for becoming the mayor of the local taco place.
In an interesting stroke of coincidence, I’m currently working on a mobile game with social and brand components built in…integrating marketing seamlessly into the gaming experience. We’re mapping it out, and hoping to get a prototype out soon…looking for Angel money too…just mentioned that last part in case anyone out there is looking to invest :)
More to come on this as we move forward!
You businesses out there with Twitter accounts…answer those questions!
So you set your business up on Twitter, well of course you did. Everyone has. But, are you paying attention to that account? Are you paying attention to the people that follow you? Do you really understand “why” that account is important?
Well, this study confirms what we all should know - people want businesses to answer their questions on Twitter. And people are much more likely to purchase from a business that answers questions asked on Twitter.
So why wouldnt you do that?
Follow my company on Twitter. It’s fun!
It’s not always about “social features”…whew!
Sometimes you just get tired of the idea that everything you do online MUST somehow be connected through social media. Sometimes, every once in a while, you just want it to be easy and convenient.
Media Content Types Discussed by Age Group
It’s an interesting breakdown, and it seems as though I line up pretty close in some areas with the rest of the people my age. It also makes my age group look pretty boring. Dang!
